Describe Building A Culture Based Company -Myassignmenthelp.Com

Question: Discuss About The Describe Building A Culture Based Company? Answer: Introducation The definition of organizational culture varies from individuals to individuals. This is because people have different understandings and knowledge about organizational cultures (Alvesson and Sningsson 2015). For instance, for an individual culture is the basic way of doing things. However, on the contrary, for another individual culture is the shared values and rituals followed by the business organization. Thus, the upbringing, education, society, background, knowledge and understanding are the probable reasons of why the definition of organizational cultures differs among individuals. Justifying for supporting the definition of culture It has been seen that the definition of culture varies from person to person. According to Robbie Katanga, culture is the way of doing things. This is because culture is consistent and can be observed within the organizations (Hogan and Coote 2014). Thus, the repetitive behavior of the individuals highlights the culture of the individuals. On the other hand, Alec Haverstick defines culture as the product of compensation. This is because the author believes that incentives shape culture. This includes both monetary and non-monetary incentives that are provided to the individuals thereby, determining their actions. Bruce Perron defines culture as the shared description of the values and norms of the organizations. Richard Perrin defines culture as the sum of values and rituals that are glued together and influences the actions of the members of the business organizations. On the other hand, Alan Adler defines culture s the civilization that defines the workplace (Harvard Business Revie w, 2018). From the aforementioned definitions of organizational culture, I support the definition of culture by Robbie Katanga. According to Robbie Katanga, culture is defined as the way of doing things within the business organizations. This is because with time individuals become habituated with the way of doing and conducting particular things. This trend is generally cascaded to the entire organization and the workplace thereby, making it the culture of the business organization (Buschgens, Bausch and Balkin 2013). It has been often seen that the way of doing things is consistent among the individuals due to whom it is highly noticed by the surrounding people. Thus, as it is highly consistent and observable by the surrounding people, they tend to uptake the behaviors easily. As the way of doing things keeps on passing from individual to individual, it becomes an organizational culture and is followed by the existing people at the workplace. Corporate culture instilled in HRM practices and customer satisfaction The founder of Zappos believes in building a cross culture based company, as this provides an opportunity for the company to ensure customer service. Due to the cross culture based policy of the company, Zappos is well known for its customer service and makes sure that the customers come back to the company for getting service (Nordlof et al. 2014). The employees of Zappos belong to the different cultural background but works together in peace and harmony (YouTube, 2018). Thus, the company has the history of maintaining a balance among the employees belonging to different cultural backgrounds. The employees in Zappos are free and have the liberty to share their viewpoints and opinions with respect to their culture within the organization. Thus, while providing customer service, the organizations take care of the valuable points shared by the employees rearing the particular culture thereby, avoiding them (Adkins et al. 2013). This is the primary reason Zappos excels in customer satis faction the company believes in building a culture based company. For Zappos company culture is the most significant aspect, as the founder of the company believes that if the company culture is correct things like customer satisfaction, building the long-term relationship with customers happens naturally. Thus, Zappos considers the culture of the company their topmost priority. In order to achieve the best company culture, Zappas ensures hiring the right culture, providing 5 weeks training, giving $2000 when the new employees quit, giving culture books and helping to build culture. The main aim of the company is to hire the right culture that helps in building long-term customer relationships with the company. In this fierce and tough market, it is essential that the business organizations satisfy the customers better than their competitors. This is the only way of building a loyal and large customer base for the business organizations. This is because the customers feel the company values them and their culture and tends to return to the company for taking the service (Azanza, Moriano and Molero 2013). Thus, the hiring process of Zappos is based on the cultural fitness of the employees for their organizations. It has been seen that Zappos does not hire new employees who lack evident cultural impact on the top and bottom line of the organization. According to Zappos, the culture based company is essential for gaining competitive advantage, as the market sector consists of similar organizations. Thus, emphasizing more on the culture of the company allows Zappos to satisfy the customers and building a strong customer base. Large customer base maximizes the sales of the company thereby, generating more revenue and ensuring profit maximization. Having a strong culture allows Zappos to stand out from its potential competitors in the market along with creating a unique image in the eye of the customers. As a result, Zappos is able to sustain in the competitive market by emphasizing and building a strong culture based company. Conclusion The e-learning activity concludes and summarizes the activity 2 and activity 3. Activity 2 discusses the significance of organizational culture. The most probable reason due to which the definition of culture differs are the educational background of the individuals as well as their knowledge and understanding about cure from individual perspectives. Activity 3 discusses the significance of culture-based company in achieving customer satisfaction. It has been seen that Zappos considers culture as their topmost priority that helps them in achieving best customer satisfaction in the market. Thus, customer satisfaction for Zappos provides an opportunity for the company to gain the competitive advantage by building the large customer base by considering their cultures and ethics. 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Organizational culture, innovation, and performance: A test of Schein's model.Journal of Business Research,67(8), pp.1609-1621. Nordlf, H., Wiitavaara, B., Winblad, U., Wijk, K. and Westerling, R., 2015. Safety culture and reasons for risk-taking at a large steel-manufacturing company: investigating the worker perspective.Safety science,73, pp.126-135. YouTube. (2018). Zappos CEO Tony Hsieh talks about building a culture-based company. [online] Available at: https://www.youtube.com/watch?v=JdKZapHZL4c [Accessed 18 Jan. 2018].