Saturday, August 31, 2019

Who is More to Blame for the Murder of King Duncan?

In William Shakespeare’s Macbeth, the tragic hero or the great and virtuous character, Macbeth is destined for downfall as he brings suffering and defeat upon himself. However, this statement can be widely debatable, as many would assume that Lady Macbeth also plays an immense role in the murder of Duncan, the beginning of the tragedy. Early in the play, Macbeth encounters three witches or supernatural beings that foretell his future as the new King of Scotland. Intrigued by their prophecies, Macbeth places faith in their words.Macbeth’s wife, Lady Macbeth, is instrumental in his ambition, manipulating him, as they both scheme for greatness. Driven by the will to become King, Macbeth commits the murder of the current King Duncan and continuously murders those that suspect him.He is led to his own destruction as Macduff, a Scottish noble, later kills him. Moreover, although both Macbeth and Lady Macbeth can be considered guilty for the downfall of Macbeth or the tragedy of the play, Macbeth is more to blame as a result of his ruthlessness, his ambitious desires, and his naà ¯ve character, which allow him to betray his own conscience.Macbeth’s ambitious character and his insatiable lust for power drives him to change his nature towards evil commencing his tragic downfall. Upon hearing the prophecies of the witches, Macbeth immediately ponders about the predictions and creates an idea to murder the King. Macbeth states that the image of Duncan, the current King’s death â€Å"doth unfix my hair† (I. ii. 148) meaning that this image was too horrid to even imagine. Early in the play, the witches only predicted that he would become King but it was Macbeth’s ambitious character that takes it to the next step as he now thrives on the will to become King.Although the King’s death was never mentioned in the prophecies, Macbeth plants the idea in his head that the only way for him to become King, as the predictions stated w as to kill Duncan, which creates and displays his lust for power. Macbeth also mentions, â€Å"let not light see my black and deep desires† (I. iv. 58). This is another example in which he now admits this dark character inside him, demonstrating that his valiant, brave character displayed in the beginning of the play is slowly fading away or deteriorating as his ambitious character takes over.Furthermore, by virtue of his honest character, Macbeth admits to himself of his â€Å"vaulting ambition† as he states, â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition, which o’er leaps itself. † (I. vii. 25-27) These lines portray that Macbeth has no other reason to kill Duncan except for his strong desires of wanting to become King. Macbeth’s character as ambitious appears again as even to the eyes of his wife, is seen clearly as lustful for power. Lady Macbeth states â€Å"art not without ambition† proclaiming of his ambitious character.Macbeth’s ambitions is the root cause of his tragic downfall as his lust for power drives him to murder which is the misdeed that places his life at risk and begins his fall from glory. Macbeth as a man with solid morals and a well-established conscience allows himself to be manipulated by other significant characters of the play such as the witches and Lady Macbeth. The witches make two significant appearances in the play, each in which they use equivocation to confuse and manipulate or spark the characters in the play to lead a life of evil.Their first appearance was in front of Banquo and Macbeth in which they praise him as they predict his future as the next King. They know that by calling him â€Å"King hereafter† (i. iii. 53) that it will create desires in his heart and they use these quick phrases or these words placed in paradox to manipulate Macbeth to do something that would earn him that title. Macbeth who has a conscience of his own, all ows himself to create unwanted desires in his heart knowing well that patience is an attribute that only the noble obtain.Macbeth, by the end of his first soliloquy, makes the final decision to not murder the King because in his point of view, â€Å"Duncan both born his faculties so meek† (i. vii. 16-17) and it would be injustice to kill a righteous person but later on changes his mind as he allows his conscience to be moved again by his wife, Lady Macbeth who questions his manhood to achieve the power that they would get if they kill Duncan. She states â€Å"If you durst do it, then you were a man† (i. vii. 56-57) as she tries to convince her husband to go along with Duncan’s murder.Foolishly, Macbeth allows her to change his mind when he could have easily refused proving that he had a mind of his own. The witches near the end of the play manipulate Macbeth once more, but this time it was Macbeth who sought their help therefore getting himself into more trouble . A wise person would make the right decision not to ask the troublesome witches for help, but in Macbeth’s case, he deals with this situation differently as he is again easily manipulated into developing hubris, which leads to his downfall and his tragic ending.Therefore, although Macbeth had a conscience of his own and had the right to make his own decisions, he allowed himself to be manipulated by others, which eventually leads to his own death. Macbeth makes further errors in judgment following his misdeed of killing Duncan as he commits other major crimes, which all precipitate his downfall. For example, the murder of his friend, Banquo. Acting completely on his fear that Banquo’s sons will become King and himself remaining unrecognized, Macbeth decides to kill both Banquo and his son, Fleance.Macbeth knew that he was under suspicion for Duncan’s murder therefore concludes with these two reasons to kill an innocent man and his son. This is proven through Ma cbeth’s statement made in Act 3. Scene 2. Lines 41-42. Macbeth establishes his fear as he says that he is â€Å"full of scorpions in his mind†. Therefore, this murder was another factor or crime that leads him directly to his downfall. Another crime that Macbeth commits that is unforgivable was when he murdered a mother and a child.To take advantage of the situation, Macbeth kills Macduff’s family, which was a tragic scene as Macduff’s son dies creating pathos in the audience’s heart and depicts Macbeth’s character as mad or insane. These murders portray his downfall as extreme for all the serious sins Macbeth has committed. Macbeth’s desire for power, his ignorance towards his own conscience, and the further crimes he commits portray him as more to blame over Lady Macbeth for his own downfall and death.Throughout the whole play, although Lady Macbeth may seem as the masculine character and the brain behind the murder of Duncan, she p lays a minor part in Macbeth’s own desires and the further crimes he independently commits that end in his downfall. Lady Macbeth is a significant character but is not more to blame for every tragic hero brings his fate upon himself. Therefore to conclude, Macbeth is more to blame for his own defeat and suffering.

Importance of On the Job Training Essay

On the job Training are part of a college curriculum that aims to train and orient students about the work and their future career. OJT is very important not only to teach students their chosen career but to show students the reality about working. On the Job Training is very important and should not be taken for granted, here’s why: Aside from the high evaluation grade that you will receive from the employer, the employer may absorbed or offer you a job after graduation. Your background OJT experience is very important when applying a job. Employers often asked about the OJT experience and how it is related on the job that you are applying for. The OJT experience that you have can land you a great job. Especially in Media related jobs, most employers often asked and require an OJT experience from a media company. For instance, a news writer who is applying in a TV Network has great advantage if he/she has an OJT experience in a Media company like TV, Radio or Publishing. Your superior in the company that you are working for as an OJT may recommend your skills to the company affiliates or to other company that he/she knows. OJT will be your training ground. If you still have no idea on what is meant to be a worker, OJT will give you at least 10% of career realities. The company that you are currently applying in often makes a background check to successful applicants. If you have included your OJT adviser or employer in your character references, the company may contact them to ask information about your skills and knowledge as their student or intern. You can consider your OJT experience as your guide on your first days at work, especially if your OJT and current work are related. You can use your experience and observation as an OJT to your current job if you still have issues on adjustments. Most students have taken their OJT for granted; not realizing the importance it can bring on their future career. Having a good performance during OJT is very important especially now that there’s a tight competition towards job seekers and the high qualification of companies.

Friday, August 30, 2019

Childhood Obesity Essay

Childhood obesity is a growing health concern nationwide. Obesity is a disorder in which the body fat content has become so high that it creates health problems and increased risk of health problems (Childhood Obesity: An Overview. Children & Society, 21(5), 390-396). Doctors agree that there are two primary factors in creating obese children. First, the children and teenagers are not eating the right kinds of foods. Second, America’s children are getting less and less exercise on a daily basis. The effects of childhood obesity can be very serious and often include both physical and psychological effects on the lives of the children who are affected. Children that are obese go through a lot of different situations that allow them to become more prone to a mental illness. There are several causes for childhood obesity. Technology plays a big role in childhood obesity in today’s society. The biggest cause of childhood obesity is the lack of parenting. Childhood obesity can be prevented. It is best to prevent it from happening than to have to obtain a treatment for it. Childhood obesity plays a major impact on children up into adulthood and even has a role in the decisions an individual makes. Children that are obese have physical limitations. Most children usually take a liking into some type of physical activity whether it is playing a sport or just running around the yard for fun. Those actions are the normal expected actions of any child by both society and most of all parents. It is very difficult for a child when he or she is excluded from or limited to a certain amount of a physical activity due to weight related issues. Some children do not take rejection very well in any way, shape, or form. Obese children fall subject to a variety of physical and perceived physical barriers. Living an active lifestyle is difficult for an obese child. Obese children often go through a cycle of inactivity and poor health which creates more and more of a problem. Some of these problems that inactivity and poor health cause include asthma, joint pain and increased musculoskeletal stress, orthopedic problems, and psychosocial morbidity. When it comes to physical activity it is common in obese people to have the feeling of being too heavy in order to perform any physical activities. It is almost impossible for an obese child to just jump into heavy doses of high intensity physical activity. It is preferred that an obese child take a slow approach with light low-intensity physical activities in order to reach a better health. Obesity is associated with early mortality and has overtaken smoking as the health problem with the greatest impact on quality of life, mortality, and morbidity (Canadian Journal Of Psychiatry, 57(1), 13-20). The physical effects are often similar to the effects that are faced by adults who are obese, the psychological effects can sometimes be much, much worse because of the negative impact these issues can place on a still developing child. Mental illness is a significant factor that associates with obesity. Most people hear the term obese and mainly think of it as a physical condition. Obesity can be both physical and mental. From a behavioral perspective, mental illness is often characterized by a symptom profile that impacts energy, appetite, and motivation, and is more likely to be associated with unhealthy lifestyle factors, such as smoking, alcohol, and drug use. This makes exercise and healthy nutritional choices more difficult to implement (Canadian Journal Of Psychiatry, 57(1), 13-20). There is on individual on the face of this earth that smokes, drinks, or uses any recreational drugs that can still perform heavy doses of high intensity activities on a regular basis. The most common mental condition that is found it obese children is low self-esteem. Most people do not realize how much detrimental comments affect these children. The majority of children who are obese are faced with constant and persistent ridicule. The sad part about this situation is that the ridicule does not come from just other children but adults as well. The results of constant ridicule may lead a child to believe that they are worth anything which makes them feel as if there is no reason for them to even try to amount to anything. When anyone has that belief in their head it blocks that person from not caring about their life as a whole. This leads to a variety of problems all on its own. Success is something that may never be strived for by a child or adult that loses the mental battle that comes along with obesity. Studies show that children that are obese are at a higher risk of emotional problems that often carry over into adulthood. The study also reported that obese boys and girls with low self-esteem had higher rates of loneliness, sadness and nervousness. These children were more likely to smoke and drink alcohol compared with obese children with normal self-esteem. Depression, often an outcome of low self-esteem, affects as many as 750,000 teens in the U. S. (Source: Pediatrics, â€Å"Childhood Obesity and Self-Esteem,† January 2000. ) Untreated depression is recently passed upon but is a cause and effect of childhood obesity. Technology is at an all-time high. The technological age has resulted in children spending prolonged hours in front of television (TV) and computer screens. Lots of children are more interested in the technology than the usual interest of physical activity. Television shows, the internet, mobile phones, and video games occupy most children’s attention for great amounts of time every day. The rapid growth of technology is grasping the attention of the youth. The new lifestyle that has taken over the lives’ of the youth leaves little time for them to exercise. This lifestyle reduces the amount of physical activity and it is far from the lifestyle that their parents may have enjoyed many years ago. Parks are not as used as they often were and playgrounds are not as busy as they used to be. All of that is replaced with computers, laptops, handheld games, and anything that involves little or no physical movement. Health researchers suggest no television at all for children aged less than two years and not more than two hours of viewing for children aged more than two years. Most importantly it’s unhealthy to provide your child a separate television or computer in his room. More time spent on television and computer playing video games or computer games means less time spent on healthy physical activities. Nintendo did have one breakthrough when they the WII system to the world. This games forces children to get up out of their seats and move in order to play the game. Children are limited to the use of certain technology while at school, but at home the use of technology is at the discretion of the parent. Most children would rather sit inside all day with technology and constantly intake major calories without burning any. On a daily basis this can add some major pounds and create bad habits. Technology is great to have but it must not be abused by any individual. More than 25 million students use the National School Lunch Program (NSLP) daily, while approximately 7 million utilize the National School Breakfast Program (NSBP) daily. The public school systems have started programs that assure that each child is being fed healthy foods and that each child has the required physical activity to go along with an education. School programs that encourage physical activity are important for increasing children’s energy expenditure; because children are less likely to participate in physical activity in the absence of adult supervision (Am J Public Health. 001;91:618-620). The education and health of children are prominent considerations in the 21st century. Schools have always had a traditional focus on increasing literacy and numeracy proficiency in children, but now they are increasingly being tasked with preventing obesity as well. Regular physical activity is directly implicated in the prevention of childhood obesity; there is evidence, however, that it may also benefit cognitive development(American Journal Of Public Health, 102). Physical education (PE) in schools is an ideal vehicle by which to promote physical activity in children because it is available to all children, and teachers have the opportunity to integrate it into the overall education process (American Journal Of Public Health, 102). The public school system has a major impact on the determination of what children are exposed to. Starting the concern for kid’s health at an early age is a head start for the future. The impact on the lives of kids early may be the influence each child needs in order to make healthy decisions in the run of life. Parenting is the best prevention method that exists today for childhood obesity. Parents may miss or just don’t ever think about the actions that they perform around their kids. Children are followers, so most kids are reflections of their parents. Parents can help prevent obesity by having the knowledge of nutritional facts, by the food available in the household, by the parents’ eating habits, encouragement of activity, parents’ activity pattern, the current weight of the parent and by monitoring the time spent with the new age technology that requires little or no physical movement. Old sayings often make people believe that obesity is genetic. This is not a true statement. Every adult has control over what their physical appearance would be. Children need a good role model physically. Parents are the perfect role models for this job. Parents have the biggest and most effect on the lives of their children. Parents should be very concerned with the health of their children at a very early age. Some of the schools are now offering to the parents a few courses that are very direct about proper nutrition and exercise. Also the lunch menu for the week is sent home in advance to inform the parents of what type of foods and snacks that their children are consuming on a daily basis. People are still in belief when it comes to kids that it is ok for them to eat anything. Proper nutrition plays a very big role in the development of a child , both physical and mental. Keeping the kids in the habit of eating healthy has very great benefits in the long run. The mixture of fast food diets along with sedentary lifestyles is creating a generation of children who are facing very adult health issues like high cholesterol, diabetes and heart disease. Preventing obesity, or even slowing the dramatic rate of increase in obesity prevalence, will probably require societal changes which facilitate the modification of diet and physical activity by children and their families (Childhood Obesity: An Overview. Children & Society, 21(5), 390-396). Technology will continue to rise rapidly. Most children are more attracted to prolonged hours of sitting with some type of technology rather than to get up and be active. The society revolves around the use of technology, both mobile and stationary. Public schools are implementing new programs that will reflect the proper nutrition and exercise required for each child. Schools also have the potential to influence students’ beliefs and attitudes regarding nutrition and weight control. Parents are the best prevention method against obesity. Parents have the control over each and every cause of childhood obesity. Every child looks up to their parent and someday may want to follow in their footsteps. The result of the footsteps each child takes is heavily depended upon the parent.

Thursday, August 29, 2019

Joyce Carol Oates' Blonde Essay Example | Topics and Well Written Essays - 2250 words - 1

Joyce Carol Oates' Blonde - Essay Example â€Å"â€Å"Oates oozes testosterone and his latest book is aggressive and daring. Wants us to look to a mythical character with new eyes, but not with the camera, but with our human eyes. " "In terms of Marilyn Monroe, the public always stayed outside and looked inward, but here in this new and exciting novel, Blonde, Joyce Carol Oates reverses this process to be planted inside the tortured psyche actress to finish off a disturbingly intimate portrait. " Oates released Corsets journalistic archiconocidos re-narration of facts and true mastery created with a powerful American tragedy deeply disturbing. so many stories that have already taken root in your mind. But his strength and talent is to simply point the details and bring her back to life, her and the whole century: the naked girl, red velvet, the soles of his feet. Help, I feel that life is about "Marilyn Monroe was pure fire, sexuality skin deep, turbulent romances;. But it was also fragile, a frightened woman and full of insecurities that sought in others-Ex-Athlete, the Playwright or President- love that she refused An iconic artist freight conflicts and fears, passions unleashed; A girl who never stopped fleeing forward, and came to cheat death itself to become a comprehensive Leyenda.Tras documentation, Joyce Carol Oates redraws the inner life of Norma Jeane Baker -the little fatherless women dependent on tranquilizers and stimulants, the ill-fated actress and lover and his "Magic Friend mirror", the blonde who idolized the world came to known as Marilyn Monroe. The expectations at every moment of leisure must be calculated because if you stay away, the approach is successful, but if you feel too illusion, this will break. This recommendation will keep the ways to not cause tripping or falling (Oates 45). Fall like that experienced a young Southern belle who sought goodness in others, the love he had not itself, consideration denying her mother. Thus, three strokes remains blurred sad,

Wednesday, August 28, 2019

Motivation, Stress, and Communication Research Paper

Motivation, Stress, and Communication - Research Paper Example Additionally, the position has the responsibility of staffing and directing a sales team, providing headship towards the accomplishment of utmost profitability and growth in tandem with the vision and values of the company. Furthermore, the individual will have the task of instituting procedures and stratagem to enlarge the client base in the marketing area and contribute to the advancement of training and instructive programs for consumers and account executives. Responsibilities and Accountabilities The individual will have the task of devising a business plan and sales strategy for the assigned areas that guarantee the attainment of the firm’s sales goals and profitability. The individual will be in charge of the performances and development of the account executives. Furthermore, the individual is expected to conduct and coordinate, at individual as well as team level, effectual searches of sales leads and prospects. In line with the company’s development plans, the individual has to prepare strategies aimed at penetrating new markets and maintaining already existing markets. Apart from the harmonization of sales activities, the individual has to perform personalized reviews with all account executives to institute effective communication. This will be in order to gain a clear understanding of training and development requirements, and to provide information in the improvement of Account executives sales and activity performance. He has the task of providing timely feedback of the performance of new products in his market region to the VP of sales. The marketing and sales manager, at the beginning of each month, will hold counsel with all sales persons in his region to establish realistic sales objectives. Consequently, by following the drafted course of action, or making alterations, the individual has to achieve the projected sales. He/she has to monitor the performance of the sales persons in his charge. Additionally, the person has to have a keen understanding of the company’s fiscal data to gain insight on what is happening in the assigned region. The marketing and sales manager will, apart from maintaining a high level of personal motivation, coach, counsel, prop, and motivate sales personnel in the region. Concerning the sales personnel, the manager will monitor their performance comparing it with the previous period’s performance and make suitable resolutions. Concerning products, the individual will bear the task of developing appropriate displays for the products where necessary. He/she also has the duty of handling all complains from customers regarding the products sold. Significantly, the individual must be capable of maintaining continual professional growth, improving sales skills, managerial skills, business skills and product comprehension. Relationships and Roles The Job requires an individual with familiarity of 5 years in sales supervision. The individual should be familiar with technolo gical trends, especially in the gadget field. Broad practice in all facets of SRM is a prerequisite. The individual should bear a confirmed record in managing and heading highly-trained, motivated, successful, and achievement oriented sales force. He/she should further demonstrate strong leadership aptitudes. A strong comprehension of consumer and market dynamics is a requirement, and the ability to thrive in a fast-paced and vibrant market setting. The interested individual should

Tuesday, August 27, 2019

Philosophy final paper pre-question Essay Example | Topics and Well Written Essays - 1500 words

Philosophy final paper pre-question - Essay Example have a function or activity, the good and the ‘well’ is thought to reside in the function.† Therefore, it is the human good which keeps the function the soul performs in accordance with virtue. The key points in Aristotle’s concept of function include the following arguments in brief: Aristotle argues that everything has a function or activity to perform. Further, based on this argument, he states that everything that has a function has a virtue as well. Therefore, it is the virtue of the thing that enables it to perform its function well. The basic function of the soul, as argued by Aristotle is to take care of things, rule and deliberate, and so on. Because, these are the activities one cannot perform without the soul. Again, the soul can perform well only when it has the virtue associated with its function. In this way, a good soul performs, takes care of things, and in general, lives a good life. This is where the conception of happiness comes into being. Therefore, the conception of happiness is mainly derived from the good functions performed by the soul while performing them all well with the nature of virtue. When the soul performs its function virtuously, then the soul becomes associated with justice. That means the just soul performs well and, therefore, lives well. That is how the soul is blessed with happiness. Whereas a bad soul does just the opposite of what a good soul does. In that sense, the bad or the unjust soul performs as well as lives badly and so is wretched. This is what Aristotle describes as the definition of the notion of happiness. In the process of his argumentation, Aristotle wants to identify happiness with virtuous activities performed by the soul. A happy man will have a pleasant life. However, pleasure is not the only good thing that happens to a happy man. In simple words, a happy man will share both a pleasant as well as virtuous life. When the notion of happiness is introduced, Aristotle proposes his view of

Monday, August 26, 2019

Oral nutritional therapy Essay Example | Topics and Well Written Essays - 1500 words

Oral nutritional therapy - Essay Example Body organs that are commonly affected by stress are the gastrointestinal tract, the adrenal glands, and the lympatic structures like spleen, thymus, and lymph nodes. Sometimes, deep ulcers may appear in the stomach lining. 1 The GAS can cause a wide range of physiologic responses to the stressor. Stressor stimulates the sympathetic nervous system which in turn, stimulates the hypothalamus. It is the hypothalamus that releases corticotrophin releasing hormone (CRH) that stimulates the anterior pituitary gland to release adrenocorticotropin (ACTH). At time of stress, adrenal medulla secretes epinephrine and norepinephrine in response to sympathetic stimulation. Once the body responses to epinephrine, increased in myocardial contractility, bronchial dilation, increased blood clotting, increased in cellular metabolism, and increased in fat mobilization is likely to happen.2 skin. There are around 1000 different ailments that can occur. Psoriasis is one of the most common skin disorders. In a lot of cases, these skin disorders are resulted from allergies of bacterial, viral, or fungal infections.3 The skin determines whether a person is properly nourished or can be diagnosed as malnutrition. A person with good nutrition has a smooth, slightly moist, and is good in color skin. On the other hand, anyone who gets a poor nutrition has a rough, dry, scaly, pale, pigmented, irritated, and bruised skin. Psoriasis is a chronic, noninfectious, inflammatory disease of the skin wherein the production of the epidermal cells is about six (6) to nine (9) times faster than the normal rate. 4 For this reason, the normal event of the skin cell maturation and growth does not take place. Thus, the formation of normal layers that protects the skin is restricted. This type of skin disorder wherein there is an over production of keratin in the skin is hereditary. Stress and anxiety is known to trigger psoriasis. Other

Sunday, August 25, 2019

Healthcare Websites Essay Example | Topics and Well Written Essays - 500 words

Healthcare Websites - Essay Example The Overall Ratings are again sub-categorized in to four. In the Health Inspections, Tacoma Lutheran Home has 5 out 5 in the quality rating system compare to Center’s 2 out of 5 stars. The statistics which may contribute for this rating is also given where Park Rose Care Center has 14 and Tacoma Lutheran Home has 1 as the total number of health deficiencies. Under Nursing home staff ratings Park Rose Care Center (PRCC) is rated with 2 out of 5 stars where Tacoma Lutheran Home (TLH) has 4 out of 5. In comparison TLH has 153 residents to PRCC’s 90 where Total Number of Licensed Nurse Staff Hours per Resident per Day values is high in TLH than in PRCC. Under Quality Measures both Nursing Homes have 3 stars out of 5. This comparison is based on the Long-Stay residents and Short-stay resident statistics. It very interesting to see the graphical comparison is also provided together with numerical percentages. In the graphical presentation the two nursing homes are also compar ed with the average of all Nursing Homes in United States in relevance to each factor. In the context of Fire Safety Inspections PRCC has 12 Fire Safety Deficiencies against TLH’s 7. Finally Nursing Home Characteristics are compared regarding the Program Participation, Number of Certified Beds, and Type of Ownership etc. It should be also mentioned the summarized table is also linked with corresponding detailed description of sub-categorize used for the comparison.

Saturday, August 24, 2019

Exploring an Object Essay Example | Topics and Well Written Essays - 1750 words

Exploring an Object - Essay Example Description: My grandfather’s weapon is a doubled barreled, semi-automatic CZ-USA Sporting Shotgun, which uses â€Å"ammunition of 12 or 20 gauges† and best suited for hunting, which is one of his most favorite hobbies (CZ-USA Shotguns 17). It is capable of firing both lead as well as steel pellets. With walnut wood gunstock and fore end, and â€Å"checkering† on its â€Å"gripping surfaces, it acquires a sleek outlook. The components of the â€Å"barreled action† are prepared in â€Å"construction steel† with the protection of â€Å"alkaline oxidation† on the surface (17). Its comfortable grip enables it to be balanced in both hands and it is easy to aim and shoot. Besides, the weapon facilitates best results even on the occasions of instinctive firing. Similarly, its trigger pull weight is low, and it possesses a high accuracy of fire, apart from having a â€Å"long service life and â€Å"high reliability† (17). The brown wood with a silver patch and the metallic steel barrels offer it an elegant look and render it a remarkable grace. (Image Source: CZ USA Shotguns 17) Formal Analysis: While normally people perceive a gun as merely a weapon, the fact remains that it connotes to concepts far beyond notions of an object of destruction. It represents class and power as well as emulates the emotion of pride in the person who possesses the equipment. Therefore, makers of gun pay meticulous attention in its design and visual appeal. The design of my grandfather’s shotgun illustrates these concepts and much beyond. Its whole structure and design inspires awe in the beholders’ eyes and the elongated barrel offers an impression of its muzzle power. The firearm’s heel is broader, which tapers down to its toe to a slightly pointed shape. Similarly, the stock is designed with a sharp slant upwards to the grip, while the grip is shaped to offer maximum comfort to the shooter when firing from the weapo n. In addition, the checkered design on the grip offers it great charm in close up besides providing extra firmness to the hold while gripping the weapon. The fore-end is also made in brown walnut wood, with the same checkered texture as in the case of the grip, to offer better hold on the weapon while firing from it. The magazine loading port is rendered in silver color, thus providing a contrast with the brown stock and base of the magazine tube. Similarly, the barrel done in metallic steel also compliments the color and appearance in full alignment with the stock and fore-end. The upper barrel is lined with steel grids, which give its design a three dimensional effect apart from providing it more sleekness. Further the elongated and rather narrow barrel best fits the athletic appeal of a sporting gun as well as renders it uniqueness from similar weapons. This object falls in the category of functional art, which envisages the concept that a piece of functional art is beautiful be cause of its â€Å"exquisite functionality† (Cairo xx). Thus, it can be construed that since the weapon serves a purpose and has functionality as a firearm, it needs to be categorized as functional art. Similarly, Cairo (2013) further clarifies that the ability to visualize is a tool and, therefore, functional art is a device, the aim of which is to â€Å"help an audience complete certain tasks† (23). Thus, it transpires that an object that serves a purpose falls in the cate

Friday, August 23, 2019

TATE & LYLE International Business Strategy Essay

TATE & LYLE International Business Strategy - Essay Example Over the years the company has become a multinational with acquisitions and alliances with similar agri-businesses, for example, from the USA, Canada, Belgium, and Australia. However, by the year 2000 Tate & Lyle began divesting itself of some of these acquisitions in a strategic move resulting from an unexpected reduction of profits. Tate & Lyle is increasingly diversifying into the manufacture of food additives and bio-materials like Sucralose and again beginning to reclaim its international expansion and globalization strategy (Case Study, Tate & Lyle.doc). More recent initiatives include ‘A joint venture with Du Pont to manufacture a renewable 1,3-Propanediol that can be used to make Sorona (a substitute for nylon)’ and the acquisition of ‘†¦ a small Dutch company called Hycail †¦ to manufacture PLA (polylactic acid)’ (http://en.wikipedia.org/wiki/Tate_&_Lyle). While profits from sugar refining would be affected by price fluctuations of raw sugar cane in world markets, natural disasters, and currency exchange problems, the food additive side of the company is very much a value-added business and lends itself to a more stable regime in terms of profits. It is also an expanding market and unlike sugar where the market is saturated, open to competition for greater market share. T & Ls expressed new strategic vision is to develop ‘†¦ partnerships to create the world’s leading renewable ingredients business’ and to ‘... build a consistent portfolio of distinctive, profitable, high-value driven solutions in products and services for our customers’ (http://www.tateandlyle.com ). T & L’s former (not very successful) globalization strategy appears to have been designed following a top-down model of the classical business development type. This is formulated in the form of a pyramid with vision at the top followed by mission, goals, strategies, tactics and action plans below.

Gallery Assignment - James Robie Essay Example | Topics and Well Written Essays - 500 words

Gallery Assignment - James Robie - Essay Example Angeles (UCLA) and in 1968 – 1970 he studied with fellow artists Lester Johnson, Al Held and Jack Tworkoff who graduated bachelor in fine arts and masters in fine arts at Yale University Graduate School and Architecture. Robie also experienced working at a tooling company where he learned plaster casting and also worked as an apprentice to a wood pattern maker and fabricating prints. His educational background and experiences taught him different approaches and different discipline to his tremendous art. This leads me to his piece â€Å"Mighty Hero†, 2010, oil and gesso on canvas, 20† x 30† that was displayed in a simple, spacious, clean and well lighted gallery of California State University Northridge. While looking at the said piece, the first thing I noticed was that there was no focal point on the art which made me categorize the piece as an abstract art. So I viewed the piece through my feelings and visual perception. I saw the art as a horizon of diff erent worlds of different energies, represented by the strong lines and edges that were illustrated on the piece. I also felt fear, sorrow, rage and terror while looking at the art, because of the intensity of the colors used which was very strong and the way it was brushed giving the piece so much drama. It made me look back on the devastating war in Libya and the catastrophic earthquake in Japan. As a viewer, I was moved by his art and how his illustration made me feel. Another work of James Robie which is â€Å"Summer Day† gave me a different mood, a different feel, and a different perception on the art, and it also reminded me of my childhood days. This art inspired me to relive my childhood moments, to bring back the kid in me, to have fun, to play and to be carefree. This piece illustrates a sense of freedom, friendship and playfulness shown by the shapes and the presentation of the art. The color balance is consistent, giving the viewer a peaceful perception and allowi ng the viewer to connect more to

Thursday, August 22, 2019

Sample Marketing Plan Essay Example for Free

Sample Marketing Plan Essay The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate the most vital features. The important point to remember is that the marketing plan is a document designed to present concise, cohesive information about a company’s marketing objectives to managers, lending institutions, and others who are involved in creating and carrying out the firm’s overall business strategy. Five-Year Marketing Plan Blue Sky Clothing, Inc. TABLE OF CONTENTS EXECUTIVE SUMMARY This five-year marketing plan for Blue Sky Clothing has been created by its two founders to secure additional funding for growth and to inform employees of the company’s current status and direction. Although Blue Sky was launched only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research as shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Blue Sky currently offers. They are also interested in extending their product line as well as adding new product lines. In addition, Blue Sky plans to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods—casual clothing in trendy colors with logos and slogans that reflect the interests of outdoor enthusiasts around the country. Over the next five year, Blue Sky can increase its distribution, offer new products, and win new customers. COMP ANY DESCRIPTION Blue Sky Clothing was founded three years ago by entrepreneurs Lucy Neuman and Nick Russell, Neuman has an undergraduate degree in marketing and worked for several years in the retail clothing industry. Russell operated an adventure business called Go West!, which arranges group trips to locations in Wyoming, Montana, and Idaho, before selling the enterprise to a partner. Neuman and Russell, who have been friends since college, decided to develop and market a line of clothing with a unique—yet universal—appeal to outdoor enthusiasts. Blue Sky Clothing reflects Neuman’s and Russell’s passion for the outdoors. The company’s original cotton T-shirts, baseball caps, and fleece jackets and vests bear logos of different sports—such as kayaking, mountain climbing, bicycling, skating, surfing, and horseback riding. But every item shows off the company’s slogan: â€Å"Go Play Outside.† Blue Sky sells clothing for both men and women, in the hottest colors with the coolest names—such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock gray. Blue Sky attire is currently carried by small retail stores that specialize in outdoor clothing and gear. Most of these stores are concentrated in northern New England, California, the Northwest, and a few states in the South. The high quality, trendy colors, and unique message of the clothing have gained Blue Sky a following among consumers between the ages of 25 and 45. Sales have tripled in the last year alone, and Blue Sky is currently working to expand its manufacturing capabilities. Blue Sky is also committed to giving back to the community by contributing to local conservation programs. Ultimately, the company would like to develop and fund its own environmental programs. This plan will outline how Blue Sky intends to introduce new products, expand its distribution, enter new markets, and give back to the community. BLUE SKY’S MISSION AND GOALS Blue Sky’s mission is to be the leading producer and marketer of personalized, casual clothing for consumers who love the outdoors. Blue Sky wants to inspire people to get outdoors more often and enjoy family and friends while doing so. In addition, Blue Sky strives to design programs for preserving the natural environment. During the next five years, Blue Sky seeks to achieve the following financial and nonfinancial goals: Financial Goals 1. Obtain financing to expand manufacturing capabilities, increase distribution, and introduce two new product lines. 2. Increase revenues by at least 50 percent each year. 3. Donate at least $25,000 a year to conservation organizations. Nonfinancial goals 4. Introduce two new product lines—customized logo clothing and lightweight luggage. 5. Enter new geographic markets, including southwestern and Mid-Atlantic States. 6. Develop a successful Internet site, while maintaining strong relationships with retailers. 7. Develop its own conservation program aimed at helping communities raise money to purchase open space. CORE COMPETENCIES Blue Sky seeks to use its core competencies to achieve a sustainable competitive advantage, in which competitors cannot provide the same value to consumers that Blue Sky does. Already, Blue Sky has developed core competencies in (1) offering a high-quality, branded product whose image is recognizable among consumers; (2) creating a sense of community among consumers who purchase the products; and (3) developing a reputation among retailers as a reliable manufacturer, delivering the requested number of products on schedule. The firm intends to build on these competencies through marketing efforts that increase the number of products offered as well as distribution outlets. By forming strong relationships with consumers, retailers, and suppliers of fabric and other goods and services, Blue Sky believes it can create a sustainable competitive advantage over its rivals. No other clothing company can say to its customers with as much conviction â€Å"Go Play Outside†! SITUATION ANALYSIS The marketing environment for Blue Sky represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. Table A illustrates a SWOT analysis of the company conducted by marketers to highlight Blue Sky’s strengths, weaknesses, opportunities, and threats. The SWOT analysis presents a thumbnail sketch of the company’s position in the marketplace. In just three years, Blue Sky has built some impressive strengths while looking forward to new opportunities. Its dedicated founders, the growing number of brand-loyal customers, and sound financial management place the company in a good position to grow. However, as Blue Sky considers expansion of its product line and entrance into new markets, the firm will have to guard against marketing myopia (the failure to recognize the scope of its business) and quality slippages. As the company finalizes plans for new products and expanded Internet sales, its management will also have to guard against competitors who attempt to duplicate to products. However, building strong relationships with consumers, retailers, and suppliers should help thwart competitors. COMPETITORS IN THE OUTDOOR CLOTHING MARKET The outdoor retail sales industry sells about $5 billion worth of goods annually, ranging from clothing to equipment. The outdoor apparel market has many entries. L.L. Bean, REI, Timberland, Bass Pro Shops, Cabello’s, and Patagonia are among the most recognizable companies that offer these products. Smaller competitors such as Title IX, which offers athletic clothing for women, and Ragged Mountain, which sells fleece clothing for skiers and hikers, also grab some of the market. The outlook for the industry in general—and Blue Sky in particular—is positive for several reasons. First, consumers are participating in and i8nvesting in recreational activities that are near their homes. Second, consumers are looking for ways to enjoy their leisure time with friends and family without overspending. Third, consumers are gaining more confidence in the economy and are willing and able to spend more. While all of the companies listed earlier can be considered competitors, none offers the kind of trendy, yet practical products provided by Blue Sky—and none carries the customized logos and slogans that Blue Sky pans to offer in the near future. In addition, most of these competitors sell performance apparel in high-tech manufactured fabrics. With the exception of the fleece vests and jackets, Blue Sky’s clothing is made of strictly the highest quality cotton, so it may be worn both on the hiking trail and around town. Finally, Blue Sky products are offered at moderate prices, making them affordable in multiple quantities. For instance, a Blue Sky T-shirt sells for $15.99, compared with a competing high-performance T-shirt that sells for $29.99. Consumers can easily replace a set of shirts from one season to the next, picking up the newest colors, without having to think about the purchase. A survey conducted by Blue Sky revealed that 67 percent of responding consumers prefer to replace their casual and active war more often that other clothing, so they are attracted by the moderate pricing of Blue Sky products. In addition, as the trend toward health-conscious activities and concerns about the natural environment continue, consumers increasingly relate to the Blue Sky philosophy as well as the firm’s contributions to socially responsible programs. THE TARGET MARKET The target market for Blue Sky products is active consumers between the ages of 25 and 45—people who like to hike, rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard or ski, kayak, and other such activities. In short, they like to â€Å"Go Play Outside.† They might not be experts at the sports they engage in, but they enjoy themselves outdoors. These active consumers represent a demographic group of well-educated and successful individuals; they are single or married and raising families. Household incomes generally range between $60.000 and $120,000 annually. Despite their comfortable incomes, these consumers are price conscious and consistently seek value in their purchases. Regardless of their age (whether they fall at the upper or lower end of the target range), they lead active lifestyles. They are somewhat status oriented but not overly so. They like to be associated with high-quality products but are not willing to pay a premium price for a certain brand. Current Blue Sky customers tend to live in northern New England, the South, California, and the Northwest. However, one future goal is to target consumers in the Mid-Atlantic states and Southwest as well. THE MARKETING MIX The following discussion outlines some of the details of the proposed marketing mix for Blue Sky products. PRODUCT STRATEGY. Blue Sky currently offers a line of high-quality outdoor apparel items including cotton T-shirts, baseball caps, and fleece vests and jackets. All bear the company log and slogan, â€Å"Go Play Outside.† The firm has researched the most popular colors for its items and given them names that consumers enjoy—sunset red, sunrise pink, cactus green, desert rise, and river rock gray, among others. Over the next five years, Blue Sky plans to expand the product line to include customized clothing items. Customers may select a logo that represents their sport—say rock climbing. Then they can add a slogan to match the logo, such as â€Å"Get over It.† A baseball cap with a bicyclist might bear the slogan, â€Å"Take a Spin.† At the beginning, there would be ten new logos and five new slogans; more would be added later. Eventually, some slogans and logos would be retired, and new ones introduced. This strategy will keep the concept fresh and prevent it from becoming diluted with too many variations. The second way in which Blue Sky plans to expand its product line is to offer items of lightweight luggage—two sizes of duffel bags, two sizes of tote bags, and a daypack. These items would also come in trendy an basic colors, with a choice of logos and slogans. In addition, every product would bear the Blue Sky logo. DISTRIBUTION STRATEGY. Currently, Blue Sky is marketed through regional and local specialty shops scattered along the California coast, into the Northwest, across the South, and in northern New England. So far, Blue Sky has not been distributed through national sporting goods and apparel chains. Climate and season tend to dictate the sales at specialty shops, which sell more T-shirts and baseball caps during warm weather and more fleece vests and jackets during colder months. Blue Sky obtains much of its information about overall industry trends in different geographic areas and at different types of retail outlets from its trade organization, Outdoor Industry Association. Over the next three years, Blue Sky seeks to expand distribution to retail specialty shops throughout the nation, focusing next on the Southwest and Mid-Atlantic regions. The firm has not yet determined whether it would be beneficial to sell through a major national chain such as REI or Bass Pro Shops, as these outlets could be considered competitors. In addition, Blue Sky plans to expand online sales by offering the customized product line via Internet only, thus distinguishing between Internet offerings and specialty ship offerings. Eventually we may be able to place internet kiosks at some of the more profitable store outlets so consumers could order customized products form the stores. Regardless of its expansion plans, Blue Sky fully intends to monitor and maintain strong relationships with distribution channel members. PROMOTIONAL STRATEGY. Blue Sky communicates with consumers and retailers about its products in a variety of ways. Information about Blue Sky—the company as well as its products—is available via the Internet, direct mailings, and in person. The firms’ promotional efforts also seek to differentiate its products from those of its competitors. The company relies on personal contact with retailers to establish the products in their stores. This contact, whether in-person or by phone, helps convey the Blue Sky message, demonstrate the products’ unique qualities, and build relationships. Blue Sky sales representatives visit each store two or three times a year and offer in-store training on the features of the products for new retailers or for those who want a refresher. As distribution expands, Blue Sky will adjust o meet greater demand by increasing sales staff to make sure it stores are visited more frequently. Sales promotions and public relations currently make up the bulk of Blue Sky’s promotional strategy. Blue Sky staff works with retailers to offer short-term sales promotions tied to event and contests. In addition, Nick Russell is currently working with several trip outfitters to offer Blue Sky items on a promotional basis. Because Blue Sky also engages in cause marketing through its contribution to environmental programs, good public relations have followed. Nontraditional marketing methods that require little cash and a lot of creativity also lend themselves perfectly to Blue Sky. Because Blue Sky is a small, flexible organization, the firm can easily implement ideas such as distributing free water, skiers, and discount coupons at outdoor sporting events. During the next year, the company plans to engage in the following marketing efforts: Create a Blue Sky Tour, in which several employees take turns driving around the country to campgrounds to distribute promotional items such as Blue Sky stickers and discount coupons Attend canoe and kayak races, bicycling events, and rock climbing competitions with our Blue Sky truck to distribute free water, stickers, and discount coupons for Blue Sky shirts or hats. Organize Blue Sky hikes departing from participating retailers. Hold a Blue Sky design contest, selecting a winning slogan and logo to be added to the customized line. PRICING STRATEGY. As discussed earlier in this plan, Blue Sky products are priced with the competition in mind. The firm is not concerned with setting high prices to signal luxury or prestige, nor is ti attempting to achieve the goals of offsetting low prices by selling high quantities of products. Instead value pricing is practiced so that customers feel comfortable purchasing new clothing to replace the old, even if it is just because they like the new colors. The pricing strategy also makes Blue Sky products good gifts—for birthdays, graduations, or â€Å"just because.† The customized clothing will sell for $2 to $4 more than the regular Blue Sky logo clothing. The luggage ill be priced competitively, offering a good value against it competition. BUDGET, SCHEDULE, AND MONITORING Though its history is short, Blue Sky has enjoyed a steady increase in sales since its introduction three years ago. Figure A shows these three years, plus projected sales for the nest three years, including the introduction of the two new product lines. Additional financial data are included in the overall business plan for the company. The timeline for expansion of outlets and introduction of the two new product lines is shown in Figure B. The implementation of each of these tasks will be monitored closely and evaluated for its performance. Blue Sky anticipates continuing operations into the foreseeable future, with no plans to exit this market. Instead, as discussed throughout this plan, the firm plans to increase its presence in the market. At present, there are no plans to merge with another company or to make a public stock offering.

Wednesday, August 21, 2019

Automatic Online Gas Booking and Detection System

Automatic Online Gas Booking and Detection System  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Abstract NOW a days, safety time are major issues .we deal with this issues in our project. We all know the gas booking is time consuming task and also there can be problem of gas leakage . Most of the accident occur because of gas leakage. In these project we can identify the gas leakage, controlling it and also without any human interface gas booking is done. By using this system the security services like police and fire brigade of a nearby region also be informed about the intrusion instantly and they can take required steps rapidly. And hence the system is safe cost effective. The aim of this project is to develop a system that will provide remote monitoring of sensors and also provide security against hazardous condition. This paper is mainly concerned with the automatic intimation of parameters or sensors condition to user via GSM. It is meant to save the electric power and human energy. This project is made with the help of the 89c51 microcontroller. The GSM modem is connected to th e microcontroller and the sensor is connected using wireless network. ****- INTRODUCTON Home security has changed a great deal over the last century and will continue to do so as long as technology continues to progress. In todays age of digital technology and intelligent systems, home automation has become one of the fastest developing application-based technologies in the world. Security systems are important features of a modern Home. In order to fullfil the security concerns of the house owners, efficient, reliable cost effective system has been designed. The research is aimed at developing the security of Home against LPG gas leakage or Fire. In your absence,if the above incident happen, the device send message corresponding number. A wireless sensor network (WSN) is a wireless network consisting of spatially distributed autonomous devices using sensors to monitor physical or environmental conditions. A WSN system incorporates a gateway that provides wireless connectivity back to the wired world and distributed nodes (see in fig). . Fig.Sensor Node The work deals with discussion about various brilliant home automation systems and technologies. In home automation the monitoring and control operations are assisting through smart devices installed in residential buildings. Home automation systems face some main challenges; these are high cost of ownership, inflexibility, difficulty in achieving security and poor manageability. The main intention of this research is to design and implement a home automation system using IoT that is able to controlling and automating most of the house appliances through an easy possible web interface. By using Wi-Fi technology to interconnect its distributed sensors to home automation server the Proposed system has a great flexibility. This will decrease the deployment cost and will increase the ability of upgrading, and system reconfiguration. LITERATURE SURVEY 2.1 RELATED WORK Wireless Sensor Network (WSN) comprises both instrumentation as well as communication technologies and operates within Industrial, Scientific and Medical (ISM) band. the Wireless Sensor Networks collaboratively operate to collect and disseminate data with great security and reliability. Therefore, it plays vital role in measurement and control of environmental parameters of industrial and agriculture sectors as well. It deserves key role not only in biomedical field but also in military and security fields. The Wireless Sensor Network (WSN) system consist of devices, which sense the signal, process and transmit the signal to base station. The base station plays the jobs of not only as data logger but also of data analysis and prediction. Each of these devices is known as sensor node [2], that comprises a sensor or array of sensors, Data Acquisition System (DAS), processor, RF module and power supply unit. Moreover, the smart moves are also associated with the Global Positioning Syste m (GPS) [2], to indicate their location in the monitored area. The movable robotic system can also provide with every smart move to vary its location and to collect data from different place. Wireless Sensor Network is the network of devices called as wireless sensor nodes, routed cooperatively to exchange information, through wireless link. The Wireless Sensor Networks consist three types of nodes as coordinator; which organize the network and helps to maintain routing tables. Routers; routers communicate with coordinator and other routers to reduce functions of end devices and provides path for end devices to communicate data to the base station or coordinator. End Device; End devices ensures the interfaces to the physical world. It senses the parameters for which it has been designed and communicates with coordinator through desired routing protocol and forward signal to the base station.The communication protocols are more complex and designed according to suitable criteria. Following are the characteristics of Wireless Sensor Network. à ¯Ã¢â‚¬Å¡Ã‚ · Low power consumption. à ¯Ã¢â‚¬Å¡Ã‚ · Ability to withstand in harsh environmental conditions. à ¯Ã¢â‚¬Å¡Ã‚ · Self configurability à ¯Ã¢â‚¬Å¡Ã‚ · Self healing à ¯Ã¢â‚¬Å¡Ã‚ · Scalability Availability of different OS can be configured in real time operating system. On literature survey, it is found that, the study of wireless sensor network is the field of interest and therefore, the researchers are undertaking the research work related to the Wireless Sensor Network(WSN). Wireless Sensor Network (WSN) [3] is fast growing field of electronics for research of applied nature. The Santosh Kumar et al developed sensor network for dying industry monitoring and control system, which is wired about PIC 16F877 and deployed to monitor various parameters[4]. The recent release of standards in the field such as IEEE 802.15.4 and Digi brought the technology out of research labs and empowered to deploy for real world applications [2]. Corke et al have developed an electronic system for applications like cattle monitoring, ground water monitoring, rainforest monitoring [5]. Chiara buratti, worked on Wireless Sensor Network (WSN) technology and its evolution [6]. In order to monitor the concentration of hydrocarbons particularly, in chemical industries a Wire less Sensor Network (WSN) based system is developed by Kane et al [7] and interpreted the results, which could support the optimization of production. Zigbee based mine safety monitoring system is developed by Rajkumar Boodu [8]. This paper presents the designing of Wireless Sensor Node designed to detect and monitor the leakage of the industrial gases. For this purpose the system is wired about PIC 18F4550 microcontroller, which has promising salient features. After comparison of various RF modules, the Zigbee module is selected and employed to transreceive the data. Zigbee technology is new technology in RF communication, which work with low power and in free Industrial, Scientific and Medical (ISM) band. The main applications of a LPG Gas Leakage Detector would be : à ¯Ã¢â‚¬Å¡Ã‚ · To protect ourselves from any gas leakage in cars, industries, homes, hospitals etc. à ¯Ã¢â‚¬Å¡Ã‚ · To safeguard ourselves from gas leakage in heating gas fired appliances like boilers, domestic water heaters. à ¯Ã¢â‚¬Å¡Ã‚ · To be used in large industries which use gas as their production. à ¯Ã¢â‚¬Å¡Ã‚ · To provide safety from gas leakage in cooking gas fired appliances like ovens, stoves etc. 3.PROPOSED SYSTEM DESCRIPTION: GSM MODULE: GSM module is used to send a message .The name of GSM module SIM_300 with RS232.Buzzer, power supply and audio interface are used. This can be connected to PC by using a USB to Serial Adaptor. Real terms are used to send receive data. The interface between microcontroller and GSM module can also be done directly with the help of wires. POWER SUPPLY: With the help of step down transformer of 230V AC primary to 0-12V, 500mA secondary power supply is taken from main supply. Full-wave rectifier and a capacitor filter provide the output voltage and then fed to 5-volt regulator (LM7805) whose output is used as power supply for ICs and microcontroller. LPC2148: The LPC2141/2/4/6/8 microcontrollers are based on a 32/16 bit ARM7TDMI-S CPU with real-time emulation and embedded trace support, that combines the microcontroller with embedded high speed flash memory ranging from 32 kB to 512 kB. A 128-bit wide memory interface and a unique accelerator architecture enable 32-bit code execution at the maximum clock rate. For critical code size applications, the alternative 16-bit Thumb mode reduces code by more than 30 % with minimal performance penalty. Due to their tiny size and low power consumption, LPC2141/2/4/6/8 are ideal for applications where miniaturization is a key requirement, such as access control and point-of-sale. A blend of serial communications interfaces ranging from a USB 2.0 Full Speed device, multiple UARTs, SPI, SSP to I2Cs, and on-chip SRAM of 8 kB up to 40 kB, make these devices very well suited for communication gateways and protocol converters, soft modems, voice recognition and low end imaging, providing both large buffer size and high processing power. Various 32-bit timers, single or dual 10-bit ADC(s),10-bit DAC, PWM channels and 45 fast GPIO lines with up to nine edge or level sensitive external interrupt pins make these microcontrollers particularly suitable for industrial control and medical systems. RESULT: The system detects the LPG gas concentration in the air if it exceeds a safety level and then responds by using GSM to send an SMS to the consumer. The LED and Buzzer are activated to alert the consumer in case of gas leakage and the system displays the message on LCD Conclusion: LPG Gas Leakage is a major problem in many industries and households.Hence our Project will definitely prove to be for households and industries in preventing future gas leakages. This research work has many advantages which are as follows: à ¯Ã¢â‚¬Å¡Ã‚ · The Research Work is easy to use and it gives remote indication to the user. à ¯Ã¢â‚¬Å¡Ã‚ · The Sensor used in this Research Work has excellent sensitivity combined with a quick fast response time. à ¯Ã¢â‚¬Å¡Ã‚ · The system is highly reliable, tamper-proof and secure. à ¯Ã¢â‚¬Å¡Ã‚ · In the long run the maintenance cost is very less when compared to the present systems. à ¯Ã¢â‚¬Å¡Ã‚ · It is possible to get instantaneous results and with high accuracy. This home security feature is expected to draw much attention in the next decades. People are getting more and more concerned about how to protect themselves and their houses in case of emergencies. These emergencies include not only LPG gas leakage, but also fire attack. This device provides a means for being able to securely monitor a house with the help of sensors integrated with a micro-controller and a GSM unit. SMS provides an economical and convenient way to alert users of a possible fire accident. The use of mobile handsets as a client device to receive warning messages implies that the user need not have to carry an additional piece of equipment as most people already have a mobile phone with them most of the time. REFERENCES [1] Analog and digital circuits for electronic control systems applications by jerry luecke ELSEVIER publications 2005 ISBN 0-7506-7810-0. [2] Advanced microelectronics Microcontrollers in PracticeBy I. Susnea and M. Mitescu Springer Berlin Heidelberg New York ISBN-10 3-540-25301-7. [3] Advanced PIC Microcontroller Projects in C by s Dogan Ibrahim ELSEVIER publications 2005 ISBN-13: 978-0-7506-8611-2. [4] PIC Microcontrollers An Introduction to Microelectronics by Martin Bates -Second Edition- sELSEVIER publications 2004 ISBN 0 7506 6267 0 . PUBLICATIONS 1.Ms.Pawar Pallavi Tatyasaheb,Student IV SEM, M.E, VLSI AND EMBEDDED SYSTEM, SCOE, Pune, India Mr. B.E. Shinde,Assistant Professor, Department of Electronics and telecommunication, SCOE, Pune, India SMART HOME APPLIENCES USING IOT Vol-2 Issue-1 2016. SCOE, Sudumbare, M.E (VLSI Embedded Systems)(2015-20

Tuesday, August 20, 2019

Trends in Legal Gambling: Literature Review

Trends in Legal Gambling: Literature Review Albers and Hubl (1997) analyze how the individuals in Germany spend their money in legal gambling and what are their consumption patterns towards it by using a probit technique. They conducted a survey in Germany, using a sample of 1,586 adults to estimate for all types of commercial gambling, the separate functions of participation, and in order to provide explanatory variables about the socioeconomic characteristics like education, gender, age, income, employment and family status, occupation, home ownership, and the relevance of the highest prizes in explaining the gambler’s participation or not in the various types of gambling including Draw lotteries, lotto, soccer toto pools, TV-lotteries, casinos, gaming machines and horse-race betting. Their results show that income has positive impact and major effect on the consumption pattern of commercial games. People with a higher income will tend to spend more on gambling. However, it has been found out that income has no effect on Lotto and that the demand for Soccer Toto falls as income rises. Worthington, et al. (2003) estimate the patterns of gambling in Australia by using a regression model. So they have collected data from the Australian Bureau of Statistics Household Expenditure that has conducted a survey on 6892 households. They examine eight kinds of gambling spending ranging from casino games to lottery tickets and analyze causal factors like family composition, gender, income, age, geographic location, ethnicity and race. They reach the conclusion that lottery pattern in Australia is highly determined by household composition, ethnicity and age. Kearney (2005) finds that domestic lottery spending is funded exclusively by a fall in non-gambling costs when analyzing multiple sources of micro-level data. The analysis considered data from the 1982 to 1998 Interview Survey files of the Bureau of Labor Statistics (BLS) Consumer Expenditure Survey (CEX). 21 states applied a national lottery during this time. The empirical analysis compares the change household expenditures among the households in states that implemented a lottery to those in states that do not. Introducing national lottery leads to an average fall of $46 (2.4%) per month in household’s non-gambling expenditures. This amount indicates that there is a fall in household expenses of $24 for each adult each month as compared to an average of the sale of lottery per month which is $18 for each lottery-state adult From the CEX Interview sample, the non-gambling expenses for the households of low income group are fell by 2.5% on average and 3.1% while the national l ottery offered instant games. Furthermore, the data prove that the level of expenses decreases considerably in households. The consumption of food eaten at home decreases by almost 2.8% and 5.8% for bills like rent and home mortgage. However, The information do not specify which lottery tickets has been purchased by which households, thus these average effects are not considered since a subsequent proportion of households are not involve in lottery gambling. Households that are engaged in lottery gambling and buy tickets of lottery will therefore experience a greater downfall in their non-gambling expenses. Lottery gambling can be considered as investment and entertainment at the same time. It is an investment as consumers are making choices over risky assets. Assuming that the entertainment and pecuniary components of the lottery gamble are separable, maximizing behavior predicts that consumer demand for lottery products should depend positively on its expected return, holding constant game characteristics. To evaluate whether this prediction holds Kearney (2005) investigates from 91 lotto games the weekly sales and characteristics data from 1992 and 1998. The study concludes that the estimated value of a gamble affects positively the level of sale, controlling for higher-order moments of the gamble and non-wealth creating characteristics. This finding is strong to alternative specifications, including controlling for unobserved product fixed effects. The data also revealed that buyers of lotto games react to creation of non-wealth creating and â€Å"entertaining† game features. These two outcomes together find out that gamblers are considered as being partially and possibly entirely rational and informed consumers. In accordance with the results, she states that gamblers derive an amusement equivalent to the cost of gambling (1-expected value) and that they are informed assessors of bets as long as they are making investments. These two outcomes together observe that gamblers are considered as being partially and possibly entirely rational and informed consumers. In accordance with the results, she states that gamblers derive an amusement equivalent to the cost of gambling (1-expected value) and that they are informed assessors of bets as long as they are making investments. Kearney (2005) analyses micro level proof on who plays the lottery from the National survey carried out in 1998 by the National Opinion Research Council (NORC) on gambling. The data disclose the following overall trends. First of all, lottery gambling extends through races, sexes, and income and education groups. Second, black respondents spend nearly twice as much on lottery tickets as do white or Hispanic respondents. The average reported expenditure among blacks is $200 per year, $476 among those who played the lottery last year. Those who have the highest average gambling expenses are the Black men. Thirdly The average dollar amount of money spend on lottery per annum is almost the same among the low, medium and high income groups which can be concluded that on average as compared to other households, the low-income ones’ spend a higher proportion of their total capital on lottery tickets. Clotfelter and Cook (1993) and Terrell (1994) make available the evidence which exist about the â€Å"gambler’s fallacy† between lottery players. â€Å"Gambler’s fallacy† means that people wrongly ascertain on the expectations of prize and their chance of winning. They believe that the first draw will adversely impact on the second draw. For example, if game has been won last year, the probability that the same game win for two consecutive years is low as the prize cannot be won twice for a short period of time. Thus, people would prefer to wait some times before playing. They collect information from the Maryland and New Jersey numbers games respectively and conclude that the sum of cash bet on a certain number clearly falls after the number is drawn and that after various months, it increasingly returns to its previous level. Grinols and Mustard (2004) analyze the link between casinos and the rate of crime by obtaining information about the level of crime in each country examined using the 7 FBI Index 1 offenses from 1977 to 1996 such as murder, robbery, burglary, larceny and aggravated assault. They analyze all the 3165 countries find in the United States and observe the opening of casinos and their impact in all these countries except Nevada. The types of casinos that they examine are tribal-owned, riverboat and land-based casinos. After analysis, they notice that after casinos have been set up in these countries, the rate of crimes has increased considerably. Their result show that after a casino has opened, the rate of crime is low and then increases considerably overtime. They estimate that where countries have opened casinos in 1996, 8% of crime rate is associated to casinos and in average adults spend at around $75 in casinos per annum. They also support the fact that boundary countries are also af fected by the level of crime rate which keeps increasing throughout the year, and propose that as compared to just relocating crime from one state to another, casinos increase aggregate crime.

Monday, August 19, 2019

J.P. Morgan Essay -- essays research papers

J.P. Morgan   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  When people talk about J.P. Morgan, they often refer to one man. The J.P. Morgan dynasty was in fact a combined effort of three generations of Morgans. In 1838, American businessman George Peabody opened the London merchant banking firm that would establish the roots of the House of Morgan. In 1854, Junius S. Morgan became the partner of George Peabody and eventually took over the firm in 1864, renaming it J.S. Morgan & Co. At the age of twenty four, J. Pierpont Morgan inherited his father’s business, renamed the business to J.P. Morgan & Co., and made a point to consolidate the firm’s American and European interests. Under Pierpont’s authority, J.P. Morgan & Co. had a great impact on enterprises such as railroads, steel, mining, and other utilities that helped establish the United States as an industrial power. The personality of J. Peirpont Morgan is best described in a statement he made to the U.S. Congressional banking committee in 1912. à ¢â‚¬Å"The first thing is character†¦before money or anything else. Money cannot buy it†¦because a man I do not trust could not get money from me on all the bonds in Christendom.†   Ã‚  Ã‚  Ã‚  Ã‚  It should also be noted that in 1868, the Paris banking firm Drexel, Harjes & Co. was formed. Pierpont became a partner in 1871 and the firm was later renamed Morgan, Harjes & Co.   Ã‚  Ã‚  Ã‚  Ã‚  Five years after his father’s death, ...

Sunday, August 18, 2019

Visual Arts and the Internet Essay -- Computers Media Technology Essay

Visual Arts and the Internet I have selected the area of visual arts to give examples of websites that I have found exploring the impact of new technologies. Artist’s influence from technology has allowed them the freedom to expand their mediums in which they work with, exhibit their work world wide, collaborate with other artists and discover new concepts with scientists. Artists’ are always looking for something new and different, the best possible way to communicate their ideas. Cynthia Beth Rubin is an artist who is interested in how in all of us there are embedded cultural traditions merging and colliding. She feels she has benefited from new technology, â€Å"New technology has expanded my visual vocabulary, and all of my work, both video and still imagery, is now produced through the computer†¦echoing the ambiguity of memory, the computer is the instrument for allowing some images to sing, some to come forward as clear images, others to fall back into barely representational dreams of textures and colours.† (http://www.cbrubin.net/statement.html) Artists are experimenting with using arising technology in an original way. Working with new media and collaborating with other artists. David Galbraith and Teresa Seemann â€Å"†¦have developed an interplay between their work in the visual arts, experimental music, and performance. Using the model of collaborations, links, and connections found in electronic and experimental music, the exhibition examines how increased accessibility to advanced technology is directly influencing the content and context of contemporary art and culture†¦ increased access to advanced technology has allowed artists to experience a "do-it-yourself" freedom and to embrace cultural production that is not... ...ve/issuethmbs/newsletters/MayJune97/article2.html Exhibition History, retrieved September 13th, 2004, from http://www.newmuseum.org/more_exh_waveform.php Extra Ear –  ¼ Scale, the Tissue Culture & Art in Collaboration with Stelarc, retrieved September 13th, 2004, from http://www.tca.uwa.edu.au/extra/extra_ear.html Landscape, Earth, Body, Being, Space and Time in the Immersive Virtual Environments Osmose and Ephà ©mà ¨re, Women, Art, and Technology, Malloy, J. ed. London, England: The MIT Press (2003), pp. 322-337, illus, retrieved September 14th, 2004, from http://www.immersence.com/ Ten Dreams of Technology, Dietz, S. published in Leonardo, Vol. 35 Number 5 (2002) pp. 509-513, retrieved September 14th, 2004, from http://www.immersence.com/index.html  ¼ Scale ear, retrieved September 13th, 2004, from http://www.sterlarc.va.com.au/quarterear/index.html

Saturday, August 17, 2019

Hospitality Industry

BBHM101 The Contemporary Hospitality and Tourism Industry |Duration |Level |Core / Elective |Subject Credits |Course Credits | |1 semester |Year 1 |Core |4. |BBHM: 150 | | | | | |BIHM: 199 | |Timetabled Hours |Personal Study |Total Workload |Mode of Delivery | Pre-requisites | |45 |90 |135 |Face to Face initially | | Purpose of Subject: This subject will enable the student to develop an appropriate understanding of the range and scale of the management of operations in hospitality and tourism.The students will be provided with an overview of the industries including their functions, services, and locations that make up the key characteristics of the international contemporary hospitality and tourism industry. Intended Learning Outcomes: At the conclusion of this subject the student should be able to demonstrate the following key knowledge and skills: 1. Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry. 1.Identify the key operational management characteristics and the range of products and services contemporary hospitality and tourism provides to guests. 2. Understand the history and culture of the hospitality and tourism industries and the relevance to contemporary operations. 3. Identify the importance of the guest in developing contemporary hospitality and tourism products and services. 4. Demonstrate a fundamental understanding of the importance of the contemporary hospitality and tourism industry in terms of the financial, socio-economic and geopolitical characteristics. Indicative Content: 1.Demonstrate an understanding of the global range and scale of the contemporary hospitality and tourism industry. †¢ The scale of global hospitality and tourism industry, contribution to GDP, differences between domestic and international tourism, sources and measurement of the value of the industry. †¢ Nature of international markets, established and emerging destinations, domestic tourism, Southe ast Asia as both an outbound and emerging market. 5. Identify the key operational management characteristics and the range of products and services contemporary hospitality and tourism provides to guests. Key sectors of the industry: hotels, restaurants, resorts, attractions. †¢ Hospitality and tourism products including tangible and intangible elements, accommodation away from home, food and beverages, experiences including the concept of the service encounter. †¢ Common management characteristics including the delivery of the service on demand, managing the guest expectation. 6. Understand the history and culture of the hospitality and tourism industries and the relevance to contemporary operations. The development of the hospitality and tourism industry, the difference between travellers and tourists, provision of food and accommodation away from home †¢ The development of hotels and the relationship with the improvements in travel, from the advent of the railways through air travel, cruise liners and the importance of road travel. 7. Identify the importance of the guest in developing contemporary hospitality and tourism products and services. †¢ Basic needs of the guest, changing guest expectations by circumstances and situations. The diversity of the products and services from budget self-service operations to a full service luxury. 8. Demonstrate an understanding of the importance of the contemporary hospitality and tourism industry in terms of the financial, socio-economic and geopolitical characteristics †¢ The importance of tourism and hospitality to GDP. †¢ The socio-economic impacts of tourism and hospitality development including the cultural as well as the financial implications. †¢ The geopolitical importance of tourism in the development of emerging nations. Assessment Assessment type |When assessed |Assessment weighting |Learning outcomes | | | | |assessed | |Literature Review |Week 5 |20% |1-2 | |Review of cu rrent literature defining the range, scope and | | | | |operational characteristics of one sector of the international | | | | |hospitality industry. | | | |1000 words | | | | |Poster |Week 12 |30% |3-5 | |A group prepared poster for display and discussion at a plenary | | | | |session highlighting one social or economic aspect of the | | | | |hospitality sector as seen from a guest perspective. | | | |Equivalent 1500 words | | | | |Examination |On completion |50% |1-5 | |Equivalent 2000 words | | | | Prescribed and Recommended Readings and Additional Resources Prescribed: Reisinger Y, (2009), International Tourism – Cultures and Behaviour, Butterworth-Heinemann, Oxford, UK Brotherton, Bob. (2003) The International Hospitality Industry; Structure, Characteristics and Issues, Cassell.Recommended: Chadwick S & Beech JG, (2006), Business of Tourism Management, Prentice Hall/Financial Times, Essex. Cochrane J edt. , (2008), Asian Tourism- Growth & Change, Elsevier, UK. Dredge D & Jenkins J, (2007), Tourism Planning and Policy, John Wiley, QLD. Edgell D & Edgell Sr, DL, (2006), Managing Sustainable Tourism: A Legacy for the Future, Haworth Hospitality Press, New York. Edgell DR et al,( 2008), Tourism Policy and Planning, Butterworth-Heinemann, Oxford, UK. Glaesser D, (2006), Crisis Management in the Tourism Industry, 2nd edn, Butterworth-Heinemann, Oxford, UK. Holden A, (2008), Environment and Tourism, 2nd edn, Routledge London. Hsu, C. Killon, L, Brown, G, Gross, M and Huang, S. (2008). Tourism Marketing: an Asia-Pacific perspective. Milton, Queensland: Wiley. Jones, P. ; Lockwood, A. (2002) The Management of Hotel Operations, London: Thomson. Lashley, C. ; Morrison, A. (2000) In Search of Hospitality; Theoretical Perspectives and Debates, Butterworth-Heinemann. Laws, Eric. (2004) Improving Tourism and Hospitality Services, Wallingford: CABI Publishing. Morrison, Alison; Rimmington, M. ; Williams, C. (1998) Entrepreneurship in the Hospitality, Tourism an d Leisure Industries, Oxford: Butterworth-Heinemann. Electronic Resources: IOH Electronic Resources – See Supplementary information http://www. hotelchange. com

Aspects of Project Management

This research paper will cover the different aspects of project management in video game development. Focus will also be on discussing and overviewing project lifecycles as it pertains to game development. There is also interest in seeing within the realm of video game development how the application of knowledge, various skills, tools, and the techniques are used. The focus will also be on examining pre-production, production and post production in the gaming industry. Topics will also explore issues pertaining to but not limited stakeholder expectations, timeliness of implementation, optimization of resources, meeting the needs of business's vision and mission regarding development, and exploring how the identification of and addressing any issues that may arise in game project development.IntroductionThe video game industry is an industry that has been steadily growing for over three decades. From Nintendo to Sony, games have been made for the platform for over three decades. Many games have been made but the question is how these spectacular pieces of art are being made. The initial commercial history of video games inevitably begins with the US military's computer hardware and networks facilitating both game development and consumption. Nolan Bushnell is credited as the pioneer of the worldwide commercial video game industry. Bushnell was the founder of Atari and is responsible for generations of home and arcade gaming hardware and software including the truly influential game, Pong.(citation) Arcades games were very popular peaked in the early 1980s so most titles were converted to play on the evolving home technology – home computers and consoles.(citation) Also during this time, many independent developers and publishers started to emerge. Activision, for example, was founded by former Atari developers seeking greater ownership and control over their developments(citation)People recognize software games as new and very popular mode of entertainment and an important application of technology. This has become increasingly accepted by people of all ages. In today's culture, technology is easily accessible and has become more convenient; more and more people like to play games and are also becoming motivated to design their own games. (Game development software engineering process life cycle: a systematic review) Also, software games are gaining importance because they are not only used for entertainment, but also for serious purposes that can be applicable to different domains such as education, business, and health care. (game development) The intricacy of modern video games requires workers with varied skill sets such as computer engineers and programmers, visual artists, audio engineers, animators, game designers, writers, and quality assurance testers. Each project team also has a producer and studios have a range of upper managers and administrative personnel. (Understanding video game developers as an occupational community) The creation of each video game is a project with well-defined pre-production, production, and post-production phases that require different resources Under the project-based model, the outputs of each new game are unique, the environment is complex and uncertain, and coordination among project members is rooted in diffuse and informal power relationships among those who direct the work and those who perform it. Buyers of video games – publishers – are essentially contract managers who offer IP development for tender to contractors. However, they purchase licences from IP owners such as book publishers and Hollywood studios. The decision to offer IP for tender is based on extensive research on global gaming and gaming trends (many games, characters and franchises are culturally specific). Consequently, inherent in the tender offer, is the output of this research that gives a raft of indicators to developers about the industry. (Shopping for Buyers of Product Development Expertise:: How Video Games Developers Stay Ahead) As a new entrant in the console market, it enables Microsoft to build relationships with content providers. Collaboration enhances capability for both platform owners and development studios. Collaborative relationships also deliver a timely product and improve quality (one feature of the collaboration is ongoing testing of product versions) and prevent or limit feature creep (too many features being added). Microsoft seduced developers in the first instance by offering its development kits free of charge in exchange for development licences to complement its in-house effort. Risk management is very important from a project management point of view. Identifying risk factors in the game development process is also important. In game development, the project manager is the game producer and must bring together management, technical, and aesthetic aspects to create a successful game. Two risk factors identified during the development process: failure of development strategy and absence of the fun factor. In game development, important risk factors can be the development strategy, the fun factor or extent of originality, scheduling, budgeting, and others, but very low priority has been given by game developers to formal analysis of risk factors. (Game development software engineering process life cycle: a systematic review) Process validation plays an important role in assessing game quality. Collection and evaluation of process data from the pre-production phase through to the post-production phase either provide evidence that the overall development process produces a good-quality game as a final product or reveal that it cannot.

Friday, August 16, 2019

Alexander the Great’s Legacy

Alexander the Great was one of the best generals the world has ever seen. His determination helped him spread the Greek culture (also called Hellenism) throughout his empire. In a short thirteen years, Alexander conquered the Persians and controlled one of the biggest empires in history. Lead by his fathers prejudice against the Persians and notorious temperament has lead many historians to wonder, was Alexander really great? Alexander's first battle was with the Persians at Granicus River in 334 B. C. E. By the following spring, Alexander controlled the entire western half of Asia minor. The Persian king, Darius the third, tried to stop Alexander but failed at Issus in 333 B. C. E. After his victory Alexander then turned south and by the winter of 332 B. C. E, Alexander controlled Syria, Palestine, and Egypt. In 331 B. C. E Alexander once again fought the Persians at Gaugamella in the Northwest of Babylon. After his victory Alexander entered the Persian capitols of Susa and Persepolis and plundered all of the gold and treasures of the city. Not satisfied with his victory over Persia, Alexander continued to pursue the Persian king Darius the third only to find that he had been killed by one of his own men. This lead Alexander to turn east to India. Exhausted and weary of yet another battle, Alexanders men mutinied against him and forced him to retreat from India. Alexander had created one the biggest empires the world has seen, but unable to leave an heir, it fell just as quickly as it rose after his death at the age of 32. Some speculated that fever or excessive alcohol consumption lead to his death, others believe that he was poisoned. Weather he had plans for a world empire are unknown, but in his fathers final wishes he reported to tell Alexander to † expand your empire for the one I left you is not enough. † Was Alexander really great? Alexander was a self proclaimed decedent of the Gods, claiming that he was related to Hercules. He was known to murder close Friends and advisers if they opposed his wishes and had a ferocious temper. By the end of his reign, Alexander has slaughtered thousand whose only crime was being in his way. His temperament leads one to believe that his armies succeeded for fear of Alexander rather than his leadership. However, Alexander's legacy was profound. He destroyed the Persian empire and and spread Hellenism throughout the lands. Without Alexander, the Greek culture would have fell and died alongside the empire. References: 1. â€Å"Alexander the Great†. Joseph Cortelli. Historyofmacedonia. org Web. 13 July, 2013 2. William J. Duiker, Jackson J. Spielvogel. Cengage Learning: World Civilizations 1. 2009 Manson, Ohio.

Thursday, August 15, 2019

Mary Shelley’s Frankenstein Essay

Mary Shelley’s Frankenstein tells the story of Victor’s ambition to successfully create a life through the use of science. In the present times, this is closely known as genetic engineering or cloning, wherein a scientist or a doctor dabbles in the works of creating a new life or transforming a life through science and technology. Shelley shows in her work that Victor had successfully created a being, however it stunned him, not in amazement but in hatred and fear of the misshapen creature he has created. The creature that Victor created was adultlike like in its physique but childlike in its mind. Its innocence became its downfall as it slowly learned, the hard way, that it is not a normal human being but a reject of the society because of its appearance. This led to its violent rampage destroying the things that it desires, belongingness in the society, and created an even more fearsome aura that caused people, even its creator, a deeper terror and horror in its existence. This shows that such inventions and discoveries does not necessarily mean success in the world of science as such creatures do not play a significant role in making the lives of people better. This indicates that science and technology has a great power in playing with fate and lives that people tend to question its ethics, morals and values. Shelley successfully presents in her work that science has to consider certain ethics and morals with its inventions, thinking about the purpose and result of the work in the world of humans. Ethics and morals are the basis of how humans live and think. The society strongly against inventions such as cloning and genetic engineering because of these values. Although the value life is a strong motive for dabbling into the arts of creating or transforming human life, the society thinks immoral of such actions because it makes the creator play with life, which in a religious or ethical sense, humans cannot play with. Shelley’s Frankenstein shows that playing with fate and life has its consequences. Something that is created from the pieces of humanity cannot be entirely human on its own. Rejection is always present in society, and it cannot be blamed on the people when a creature, as misshapen as Frankenstein roams the streets without full knowledge of what life is. The lesson the Shelley leaves her readers is the importance of considering how knowledge is to be used for humanity and to improve human life. Another impacting thought that Shelley leaves is the significance of proper teaching of the masters to their students. When Victor showed an uncanny interest in modern science, his teachers dismissed his curiousity without explaining to him why such fascination is dangerous and not worth paying attention to. Victor turned to modern science because of the limitations of alchemy. He combined his knowledge of aggripa, alchemy and the modern science to turn create a new life that he later rejected and loathed. Both the educators and the students have a responsibility in what they do and the results of their actions. Before any scientific invention and discovery is pursued, ethical considerations, moral responsibility and purpose is to be weighed. Educators and students should look at their works with purpose and not just because they wanted to create something new. They have to consider the results of such actions, and if it will result to something that is not beneficial for human life and will endanger the morals and values of the society, then it should be discouraged. Science and technology is something that is to be used to improve human life not destroy it.