An overview of marketing Essay Example for Free

An all overview of marketing Essay1. Are the collective objectives clearly stated and do they lead logically to the marketing objectives? According to Boyd Jr and Levy (1966), corporate objective is the practical goal established by an organization. Mostly the organization uses it to target their achievement and success. Furthermore, Ramaganapathy (2010) defines that marketing objectives are the goals and targets in order to complete through and through the companys marketing activities. In addition, it can be referred to the companys mission and vision which can be achieved reasonably. So, marketing objectives can be subsidiary of corporate objective. Hewlett-Packard Company provides hardware, software and services to customer. They set many corporate objectives such as increasing customer loyalty by share the nobleest quality and esteem, achieve profit to have value to shareholders, to be the leader in the market by produce innovative products and services to satisfy the customer, and duty to the employees by promote and reward depend on performance and create work environment (www8.hp.com, 2014). So, HP is clearly stated their corporate objectives and most of them in addition lead logically to marketing objectives to make their products and services satisfy by the customers needs and wants.2. Does the organization follow the marketing concept? The selling concept or production concept? According to Burnett (2008), the marketing concept is the idea that an organization attempts to satisfy the customer in order to achieve sales and profit at the end. Furthermore he explains that the idea of marketing concept is to consider the needs and requirements to the target customers and improve itself to satisfy consumers effectively in order to be over the competitors. Therefore, the marketing concept is all about matching the companys competency and the needs and wants of consumers. So, HP follows the marketing concept. They focus more on customers. HP tri es to create their products related to customers and giving name to each product in order to create brand family (An Ehow Contributor, 2014). Also, its corporate objective shows that HP try to gird and delivery the new products and services with the highest quality and value to satisfy their customers to create customer loyalty. HP also differentiates itself by arrange its value proposition and cognitive content to customers needs and wants. According to Turcotte (2012), HP also does many researches from its most important IT customers to study their wants and needs. So, HP wants tounderstand their consumers the most to create value to its customers and satisfy them and persuade them to be loyalty.3. What is the core marketing strategy for achieving its objectives? Is it a sound strategy? HP now mainly focuses on serving the high quality products and services at the reasonable price to customers. They have the variety of IT products and services including software, hardware, IT in frastructure, and IT services. For each product, they create the variety of models to be the choices for every target customers. With the dewy-eyed range of products at the different prices can satisfy their customers needs. The main focus aims to provide the reasonable price with the quality merchandise. So, their customers may feel that their products are precious in term of price and quality. Website and commercial advertising are the way that HP uses to communicate their promotions and special offers such as limited time 0% financing to their customers. Also for the distribution channel, customers can find HP products from anywhere they can find other electronics. Customers also can purchase their products directly from their hail-fellow-well-met website which also can research and compare their products and offer shipping services through various countries. The 4ps show that HP use customer based to create the strategies.ReferencesAn Ehow Contributor (2014). Hewlett-Packard cut upketing Strategies eHow. online Retrieved from http//www.ehow.com/way_5348861_hewlettpackard-marketing-strategies.html Accessed 27 border district 2014.Boyd Jr, H. W. Levy, S. J. (1966). What kind of corporate objectives?. The Journal Of Marketing, pp. 5358.Burnett, J. (2008). Core Concepts of Marketing. e-book Global Text. Available through http//www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf Accessed 27 Mar 2014.Ramaganapathy, S. (2010). Whats the marketing objective Lead Generation or Brand Awareness? Lead Views a B2B Lead Generation Blog. online Retrieved from http//www.leadformix.com/blog/2010/04/whats-the-marketing-objective-lead-generation-or-brand-awareness/ Accessed 27 Mar 2014.Turcotte, A. (2012). How Social Media Brought the Humanity into HP Technology Services Marketing IT Services Marketing Association. online Retrieved from http//www.itsma.com/ezine/social-media-brought-humanity-into-hp-technology-services-marketing/ Accessed 27 Mar 2014.Www8.hp.com. (2014). HP CORPORATE OBJECTIVES AND SHARED VALUES HP Official Site. online Retrieved from http//www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html Accessed 27 Mar 2014.